In the first post of this series, What Social Networks Should I Join to Promote My Business Website?, I gave an overview of some questions you should ask (and try to answer) to decide which social networks are best for your business. The first question, is the most important:
What goal or problem am I trying to solve?
It may help to take a look at some possible answers:
- Increase Sales
- Increase Traffic to the Website – Why? This is a common answer, but what does more traffic give you? One would hope you’re actually trying to increase sales (see #1).
- Increase Customer Satisfaction – Good. This should also lead to #1.
- Need more information on how our products/services are doing. – Also good (and should lead to #1 – see a trend?)
Businesses often lose sight of their main goal – to increase sales. Don’t become bogged down with all these new technologies and buzz words. If sales are hurting because you have a customer serice or research problem, then use social networks and your website to solve that problem.
Take a deep breath. Visualize what you’re trying to do and why. Now we have a good foundation to move forward.
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