One challenge with social media is keeping track of all the conversations and times that your name or company name is mentioned. SocialSeek provides real-time results for news, topics, brands or keywords in a specific location or anywhere from either a desktop or mobile application. Search by keyword and location, or just one or the other. Save searches and view updated results automatically every 30 minutes. SocialSeek makes it easy to keep track of what’s being said about your company and brand.
Birds-eye View
SocialSeek provides a great overview of mentions of your brand or keywords in blogs, Twitter, video, images, and events, either based on a location or in general. The desktop application automatically refreshes the search every 30 minutes so you can regular updates. Plus see what’s going on overall, or just in blogs, Twitter, video, images, events or add your own feeds. You can also filter the results to look for specific people or keywords.
Trends & Charts
Also available are trends and charts on the social search, where you can see activity for your search results over the past 2 weeks (broken out by type), as well as Twitter trends and keyword cloud. While these are a nice addition, they’re not as indepth or useful as charts provided by other tools. It looks like you’re supposed to be able to compare two keywords within the charts, but I couldn’t get that to work — that could be handy for competitive analysis.
An overview of the overall activity of the search for the least few days:
Twitter Trends for the search:
Twitter cloud:
Overall: A Free & Useful Social Media Monitoring Tool
I’ve been using the SocialSeek desktop application on my Mac for the past couple of days. When it does an update every 30 mins, it’ll send a notification to Growl if there are any updates (which brings up a window with a short update on whatever screen I’m working on). I’ve been able to easily keep track of mentions for sazbean without having to check on other tools, which has been very handy. The charts are nice, but not as useful as provided by other tools. SocialSeek will save searches so you can easily switch between them, but it only reports on one search a time, which means it’s not as useful if you’re monitoring multiple brands or keywords. But, it’s free, so it’s definitely another useful tool for getting a snapshot of what’s going on for your brand in social media.
Have you used SocialSeek? What do you think?